What is a logo?

Before you jump into designing your logo it is important to understand what a logo is, what is it’s function and what it represents. A logo is not just a design – it represents a business’s commercial identity with the use of fonts, shapes, colours, and images.

Sample_Logos

A logo should represent trust, recognition and respect for a company or its product and it is the job of a designers to create an identity that will do just do that. We suggest research more into the background of the logo before going further into developing it. We recommend novices to google discussions on logos and read some trustworthy blogs and have more in-depth understanding of what a logo should be. you can also leave a comment if you want us to write a blog on “what is a logo”

Codes of logo design:

As you have an understanding now what a logo is and its purpose, it’s time to tell you what are the procedures to follow, to make a great logo.

A logo must be:

  • Easily describable
  • Memorable
  • Effective without colour
  • Scalable i.e. effective when just an inch in size

For e.g. look at the Apple Logo below, it maintains all 4 codes of great design:

apple_logo_evolution copy

Look at the good and the ugly:

As you know the rules which make a good logo you can now distinguish between a good and a bad logo. Research in to the logos which have succeeded and find out why.  This will give an insight on how to make a good logo.

apple_logo_evolution

For example, let’s look at the famous apple logo. This logo was designed by Rob Janoff in early 1977, yet it’s still a strong, easy-to-describe, memorable logo, effective without colour and easily scalable. It is simple. Although there are many rumours surrounding  the logo, this is the real thought of the artist behind it

“I designed it with a bite for scale, so people get that it was an apple not a cherry. Also it was kind of iconic about taking a bite out of an apple. Something that everyone can experience. It goes across cultures.”

The Apple logo is just one of the many awesome logo designs. Think any famous brands that you like and check out their logos. Research into what makes it successful.

I recommend reading some books on logo design or google logo design to see creative designs for lesser known logos for inspiration and more understanding.

Logos that failed:

You can also look at the unsuccessful logos to learn the don’ts. Such as the ugly on the above picture. Some logos can portray things that may not always be noticeable or intended by the designer (such as the bad in the above picture).

The logo design process:

Once you have an understanding of the above points, it’s time to start the design process.

Every one has their own unique take on this step.  Your refined design process comes from experience. For more in-depth information on logo design process, research more or (if you want a more detailed blog leave us a comment).

brainstorm

In short my logo design process involve the following:

  • A Rough Design Brief
  • Research and Brainstorming
  • Sketching
  • Produce the samples
  • Send for Review
  • Receive feedback and add the finishing touches
  • Deliver the project to the client in several format

Learn the software

Once you start on your design process its time you start mastering on your computer software. There are many tutorials online for Photoshop and Illustrator that will help you greatly to do just that.

adobe-cs5-icons

Once you have an initial idea of your logo and sketches from brainstorming, you can now jump on the computer to start digitally designing your logo. Once the concept(s) have been digitized, send it to your client for feedback, and finally work according to the feedback and deliver the logo.

Do you have any other logo tips?