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The logo represents the Bedouin** riding. The logo symbolises that rider does not have a definite destination but just to experience the pleasure from riding.

**The term “Bedouin” originates from a plural form of the Arabic word badawī, as it is pronounced in colloquial dialects. The Arabic term badawī (ب دوي) derives from the word bādiyah ( ب د), which means semiarid desert (as opposed to ṣaḥarāʾ , which means desert). The term “Bedouin” therefore means, “those in bādiyah” or “those in the desert”.